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Channel: Barraclough on marketing and creativity » Cancer
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Jade Goody, cancer and marketing

You might have thought that cancer and marketing make uneasy bedfellows. But like or not (and I don’t) where there is cancer there is money to be made. The vast pharmas supplying ever more...

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Charities are still getting it wrong at Christmas

It’s time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other from Shelter. The former has sent me a book of raffle tickets with a Jaguar X-Type as prize. Very...

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